When designing a store for Danish fashion label Won Hondred, the team at MAPT sought to keep their plans Scandinavian chic, using simple materials and minimal clean forms to achieve their goal.
The focal point of the shop is a modular system comprised of hollow wooden logs. The pinewood pieces can be stacked, staggered, rotated and used for displaying items. They are coated with natural wax and have sheet metal stands.
‘Often furniture and interior products for shops are one-offs, created mainly for aesthetics and not to perform, like props for a theatre play,’ says Søren Alfang Jakobsen of MAPT. ‘We wanted to create real furniture that could withstand wear and tear, allow for interior store transformations, be moved from one shop to another and mix new elements with old.’
Jakobsen says MAPT used 3D computer computer programs to design and visualize the project, which excluded unnecessary heavy detailing.
‘For MAPT, resource awareness is a crucial design parameter,’ Jakobsen explains. ‘We believe that making better quality products that last longer will generate less waste. Not only is it a sensible and sustainable solution to interior design, but it creates a more appealing experience for the user.’
MAPT stands for Mediating Architecture Process and Technology. We showed you their interactive Playful Bench last month.